Influencer marketing is a $13.8 billion industry that continues to grow every year and many companies are embracing it. The process involves an influencer sharing a sponsored post on their profile that influences their followers to purchase a specific product or service. If you are looking to incorporate influencer marketing into your social strategy, it is important to find creators that align with your brand, and don’t forget to act human!
Read MoreTen years ago, CEO and founder, Beth Trejo, quit her job and took a chance on social media. All with an 18-month-old at home and pregnant, we might add. Since then, she has brought on dozens of creative souls who have helped make Chatterkick what it is today. The Chatterfam has enjoyed the freedom to do what we all love most: building human connections all while helping companies grow through social media marketing, digital media, and content creation. Cheers to another ten years!
In this episode, Beth answers questions that her daughter, Lola, asks her about what it was like to start Chatterkick ten years ago and what is in store for the future.
Read More2020 has been a wild year; we don't even need to say it anymore. It's time to lean into human connections and building culture within your teams. In this episode, Kelsey and Bri share a ton of EPIC ideas to create moments to boost your team culture through games, events, or memorable moments.
Read MoreHow does a random cellphone video of a middle-aged man skateboarding, chugging juice, and jamming to a 40-year old banger from Fleetwood Mac go viral on a platform for Gen Z? A viral video might just be as lightning in a bottle as Fleetwood Mac's songs topping the charts, but there are replicable elements you need to draw inspiration from.
Read MoreCreepy tool alert! You've always wanted to see what ads your competitors are running, and there's a FREE tool that lets you do it. Facebook created the Page Transparency section to increase accountability and transparency on the platform. In this episode, Kelsey and Bri dig into the Page Transparency tool, what you can see, and ideas on how you can use what you find for inspiration.
Read MoreBeth and Kelsey walk through ways B2B, and really any organizations can use TikTok for inspiration, research, and content creation.
Read MoreGetting content from clients worldwide that is authentic, creative, and unique has been a challenge that our organization has to innovate through daily. Beth and Kelsey talk through some of the easy ways the Chatterkick team has been able to capture, innovate, and create content without taking up a ton of extra time.
Read MoreThe two things about social media that are always true are that it is always changing and never shuts off. As a member of a social media team or a lone ranger wrangling digital assets on your own, organizing and planning your social media strategy is a gamechanger when it comes to efficiency. This episode came out of the vault to share organization tips on access, content planning, and reputation management.
Read MoreWe’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri Gorman and Molly Ernst, talk through some of the ways the agency team scours the depths of digital for content ideas.
Read MoreHaving your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content.
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