Social media is a tool in your toolbox that you can use to your advantage. It gives you a chance to respond to your consumers in an authentic way that feels right both internally and externally. Creating a checklist to keep ahead of what people are posting and sharing on all of the social platforms is extremely helpful in these situations.

Mariah is one of our biggest data nerds here at Chatterkick and in this episode, she interviews Willie Mullen from Sprout about how important it is to have a robust yet nimble platform for managing social media campaigns. She’ll ask some tough questions and share her thoughts on how Sprout enables her to create high impact\social strategies for her clients. They'll discuss the top 3 metrics every marketer needs to stay focused on for success and how LinkedIn's online presence is very effective at driving offline engagement.

You’ve heard of NFTs, cryptocurrency and Web 3.0 – but do you truly understand what they are and how marketers can use them to engage their consumers?

In this episode, Beth is joined by Dale Alexander, a fellow agency leader who has evolved his creative direction from words to widgets to wallets. Listen as he takes you through his journey and shares some insight into the evolving world of digital currency.

If you are thinking about starting the conversation surrounding DEI in the workplace, start by getting curious. Think about who is not at the table and what practices and cultures are not being represented. By stepping out of your comfort zone, you can begin to challenge yourself to have the uncomfortable conversations within your organization.